Kat Drum is the Manager of Global Social Networks and Employment Brand Programs for RIM/BlackBerry. She touts a vast array of specialties, including: global employment branding, marketing segmentation, strategic sourcing, social networking, videos, and developing interactive solutions to include mobile applications and SMS campaigns. She works hard to create unprecedented synergy amongst the company’s internal teams, i.e. Marketing, Internal Communications, Brand, Digital Strategy, etc, to create integrated project teams which will deliver on the company’s brand promise to employees. In every venture she assumes, from pre-hire to retire, she maintains strong focus on the candidate experience. Prior to RIM, she worked for Starbucks Coffee company, where she successfully launched global employment brand campaigns in the APAC, EMEA, and LATAM markets. She is also credited with creating the EVP toolkit, to be used by teams when developing candidate and talent segment value propositions, with a laser focus on ROI.