As a mobile marketing/recruiting evangelist, Chris Hoyt has been pushing the boundaries of each aspect of full-cycle recruiting for more than 15 years — most recently in his new role as talent engagement & Marketing Leader at PepsiCo. Historically he has successfully led the full-scale and enterprise-wide integration of social media and mobile marketing within a workforce strategy that included search engine marketing and optimization for talent attraction teams around the globe. The strongest focus of his work most recently has been seated firmly within the realm of interactive/social recruiting, candidate experience, and both national and regional based strategies. With a passion for breaking out of traditional recruitment practices and a background that includes training, it has been his job to successfully coach teams of recruiters and sourcers to constantly evolve and collectively push the envelope of non-traditional talent attraction and recruitment.